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On July 3, Mercury Hom火機e Textiles, China Home Textil請長es Association and China笑紅 Sleep Research Associatio議書n jointly released t媽慢he "2021 China Quilt White 玩坐Paper", which carried out in影化-depth insights and an懂市alysis on the national行科 sleep status and potential proble樂木ms.
Without research, there is no right to師志 speak. As the link between produce電海rs and consumers, Chinese comp技術anies can only provide pro湖員ducts that truly meet consumer 子舊needs by having a deep un慢機derstanding of the通黃 market. Since la雪這st year, China Home Textiles Associatio對數n has commissioned Me問朋rcury Home Textiles to conduc來下t investigations and researches on sl鄉報eep problems, and r畫見egularly output "China Quilt Core開睡 White Paper" as a s近爸pecial research repo謝樹rt, focusing on the misundersta河雜nding of Chinese 年習people's understanding of bedding, e飛相specially quilt cores, in order to prov都中ide solutions. This year,時錢 Mercury Home Textiles increased the 道銀number of samples from 6,000 last ye歌費ar to 15,000, thereby further e我兒nsuring the obj山姐ectivity, authenticity a得們nd reference of 工姐the data conclusions.
On the whole, Chinese consumer秒時s still have many misunders業愛tandings in sle山公ep and bedding choic店舊es, and their sleep co微到nditions are not satisf海弟actory. Data show that 山門less than 60% of the nationals think th南文ey have good sle章裡ep, and there is still a lo窗計t of room for improvement in the qual長少ity of sleep of Chinese n喝錯ationals.
The rapid economic and so報弟cial development has led to the ac去得celerated pace o不少f people's lives.上腦 The fast-paced work and life關小 seem to make it difficult文內 for people to control their o資友wn nights, and the qualit站請y of sleep is getting worse你員 and worse. The poor q高文uality of sleep will not only affect 門報people's daily life, but also thre是道aten people's physical hea科又lth. Nearly half 票體of the people can't get rid of f白謝atigue after wa師錯king up, and even feel sore all 看音over. People of different age groups h音得ave different mental stat爸大es after getting up. Young玩廠 people generally have worse sleep海雪 conditions than t相電he elderly due to the high 光去pressure of life and w報靜ork and unstable work an明了d rest habits.
More than 60% of the nationals be遠舞lieve that the pressure fro雨信m work, study and life is the信議 main reason for their poor sleep; and山員 nearly 50% of the natio市吧nals think that是也 the bed/bedding is not機議 comfortable enough, noise, l工說ight and other environmenta來拿l factors are the reasons靜南 for poor sleep quality .
As an important part of the sl她快eep microenvironment,飛相 comfortable bedding is closely re東科lated to sleep qual爸愛ity and cannot be ign能人ored. Based on the resul照睡ts of this survey, Mercury Home Textile跳習s launched a three-到機dimensional produc算從t matrix with quilt core as the core at拿家 the "2021 Autumn a慢近nd Winter Good Quilt Co公歌re Conference", providing a comple月學te sleep plan for Chinese people in理鐵 different regions, different co秒一nsumer groups and different a明都ge groups .
The year 2021 marks 器月the 100th anniversary of the fo笑市unding of the Communist P日村arty of China and明聽 the first year of the 14th Five-Y市城ear Plan, which農事 signifies the beginning of a new jour會看ney for my country to comprehe北厭nsively build a mo湖城dern socialist country. How少路 to further gather social con風在sensus on brand development and effe聽我ctively promote b懂拍rand building to lead high-quality econ術少omic development is an important iss北件ue that national enterprises購窗 must think about. Mercury Home Te明技xtiles insists on fi裡厭nding answers from the mark藍年et and consumers, and shows the spirit美能 and charm of Chinese bra廠資nds with consistent qual門黃ity and attitude.
