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On July 3, Mercury Home Text務多iles, China Home Textiles Associat熱也ion and China S一姐leep Research Association jointly rele這影ased the "2021 China Quilt W生技hite Paper", which carrie還來d out in-depth in白藍sights and analysis on t輛中he national sleep status討們 and potential problems.
Without research, there is no righ畫我t to speak. As the link between produce短就rs and consumers, Chinese companies ca在關n only provide products th刀海at truly meet consumer needs by h她場aving a deep un器票derstanding of the market. 空信Since last year, China H飛東ome Textiles Asso房哥ciation has commiss技服ioned Mercury Home Textil影劇es to conduct investigati視唱ons and researches on sleep prob站土lems, and regularly output "China Qui器來lt Core White Paper" as a speci聽黃al research report, foc文體using on the misunderstan美藍ding of Chinese people's understanding高大 of bedding, especially q人道uilt cores, in order to 但自provide solutions. This year, Mercur海森y Home Textiles increased the number of這個 samples from 6,00說場0 last year to 睡市15,000, thereby fur老行ther ensuring the objectivity畫慢, authenticity and喝麗 reference of the data conc關厭lusions.
On the whole, Chinese cons睡紅umers still have many misunderstandings車著 in sleep and bedding c學為hoices, and thei計相r sleep conditions are not satis習村factory. Data show t吃是hat less than 60% of the 相務nationals think they have good sle小黑ep, and there is still a lot of room黃市 for improvement in 煙拍the quality of sleep of白我 Chinese nationals.
The rapid economic and social年森 development has led to坐場 the accelerate笑但d pace of people's lives. Th南什e fast-paced wo他舞rk and life seem to make it 劇要difficult for people to唱不 control their own nights, and t銀爸he quality of sle我會ep is getting wor自費se and worse. The poor quality of話廠 sleep will not only affect people's d近農aily life, but also threaten people了術's physical health. Nearly小紙 half of the people can't get rid of家我 fatigue after waking up, a計著nd even feel sore all over. People of d就放ifferent age groups看討 have different mental states after的術 getting up. Young people我光 generally have worse大新 sleep conditions高工 than the elderly due to 月匠the high pressure of life and work畫紙 and unstable work and rest habits.到喝
More than 60% of the nationals believ兒朋e that the pressure from work, st看輛udy and life is the main reason用少 for their poor sleep; and nearly 50% o美月f the nationals think that the 銀關bed/bedding is no日術t comfortable enough, noise, 鄉體light and other environmental factor個的s are the reasons for poor長來 sleep quality .
As an important par從購t of the sleep microenvi紅林ronment, comfortable bedding is close著道ly related to sleep quality and看相 cannot be ignored. Based on t哥服he results of thi玩會s survey, Mercury Home Textiles la不到unched a three-dimensional prod討話uct matrix with quil機拍t core as the co紙麗re at the "2021 Autum輛草n and Winter Good Qui錯農lt Core Conference",業市 providing a comp西化lete sleep plan for 喝湖Chinese people in differ藍木ent regions, dif計可ferent consumer groups, and differ她舊ent age groups .
The year 2021 marks the 100t看長h anniversary of th制有e founding of the Communist Party of作睡 China and the first yea長我r of the 14th Five-Year低術 Plan, which signifies the beginning音術 of a new journey for my countr黑謝y to comprehensively buil輛吧d a modern socialist country. How to遠唱 further gather social consensus on bra市場nd development and effectiv問說ely promote brand building to lea少對d high-quality eco報睡nomic development is an important issue少黃 that national enterprises must think事姐 about. Mercury Ho舞劇me Textiles insists on finding an風男swers from the market and靜但 consumers, and shows 員長the spirit and c他唱harm of Chinese bra電金nds with consistent qual低費ity and attitude.
