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On July 3rd, the 2021 Mer和女cury Home Textiles校哥 Autumn and Winter G那山ood Quilt Core Conference ended s也話uccessfully in Kunshan, which遠器 made a new con刀北tinuation and interpr友校etation for the Me業微rcury Home Textiles Quilt Core話購 Strategy.
On the day of the event, Mer一冷cury Home Textiles, together with t都亮he China Home Textiles Ass很站ociation and the China Sleep R國算esearch Association, jointly 大見released the "2021 China Quilt White樂一 Paper", which provi筆河ded in-depth insights and低近 analysis on the sl山志eep conditions and pot藍些ential problems of the peop那子le. Guided by the research data車文 and conclusions of算懂 the "White Pap靜話er", it has launched a domestic home t微線extile product matrix with quilt core 媽跳as the core and featuring 玩間"Chinese velvet · Zunyi red能風", providing services for Chinese p一微eople in different regions, different 近女consumer groups and differen厭醫t age groups. A complete sleep progra醫玩m.
The "Chinese velvet" series of duvets不人 unveiled at this conference is 通聽the most eye-catchin數鐘g is the "Dunhuang co-bran可器ded goose down quilt"動海 full of national aesthetics and do水秒wn content of 9子現5%, bringing consumers a warm sleep.分暗 Experience colleagu見森es, carry forward the natio南裡nal culture, and議車 reproduce the style of the nat近數ional tide.
The main series of silk quilt山相s this time is the mu內歌lberry filament from Zunyi area姐木, which is handcrafted wi來購th ingenuity. Zunyi Cit風生y, located in the我站 Wuling Mountai煙去ns, is a natural green ser可地iculture base with abundant rainf都農all and abundant heat; t腦男he sericulture farmers there 鄉去have rich experience in sericultur光銀e. The right place and the right pl公喝ace and the righ議術t people together create the "Zun微服yi Red" series of 7 good silk qu訊購ilts.
Awati County, l會冷ocated in Xinjiang, China, has信靜 more than 3,000 工說hours of sunshine throughou開水t the year, and the na行自tural weakly alkaline soil is suita山視ble for cotton growth. Since制問 Mercury Home Textiles能數 signed a cooperation framework agreeme資在nt with the People's Government o是月f Avati County 計機in 2020, Avati's high-quality lo能高ng-staple cotto藍我n quilts have been技術 widely used in Mercury Hom外影e Textiles products. While the pr讀雪oduct quality has been further i朋如mproved, it has also all可黑owed more consumers Learn 畫西about Avati Long Stap靜要le Cotton and endorse Avati L樹器ong Staple Cotton.
With the national trend in 車靜recent years, more and more e話下xcellent national brands and domest服有ic products have attracte市錯d the attention and favor of consum小線ers. On the 2021 Chi謝錯na Brand Day th刀技at just passed, a series of act站廠ivities were held aro國麗und the permanent theme of "Share廠雨d Chinese Brands in the World書但" and the annual them歌信e of "Leading New文年 Consumption with Double Ci劇快rculation and Concent校生ration", aiming to further c刀鐘onsolidate the 熱不social consensus on brand devel討慢opment and effectively promo房電te the Brand building leads to h水唱igh-quality economic developmen長讀t. In the texti讀自le industry sub林熱-forum, Li Yulu音船, chairman of Mercury Home嗎外 Textiles, took 如的"Innovative Quality Manufactu黑東ring, Cultural Inheritance -化嗎 Mercury Home Text窗志iles Brand Building and 黃不Product Strategy Shari熱窗ng" as the topic. ” vividly讀亮 explained the brand strategy. Thi我事s product launch with t們書he theme of "China Velvet · Zu做跳nyi Red" is not校光 only the consistent 呢區brand strategy of Mercury Home Textiles又藍 on the one hand,用視 but also the continua低錯tion and sublimation of the product str靜懂ategy of "Mercury with a g紅化ood quilt core"吃火. It is expected that Mercury Ho司厭me Textiles will take one st習現ep at a time on the road of從化 brand products, and 有很go further and furthe有習r, bringing high-quality sle說算ep to more Chinese fami錢黑lies.
